Branding? Why should you care? 😶
#TGIF People!
Actually, I'm more of a #TGIM kinda guy - but hey, I just love what I'm doing and having fun, which I guess is the right formula.Â
In this weeks #FiveMinuteFriday session I start a new "section" if you will, as we have completed the Customer Journey part of things in the wonderful world of marketing. If you haven't subscribed to my channel yet, I would appreciate if you did, and hopefully, you'll check out the other videos as well. There are quite a few good ones there if I can say so. Anyhow... getting off track (again) So, we are now heading into the importance of Brand! A strong brand goes beyond a memorable logo, good branding increases the value of a company, provides direction and motivation to your employees and makes gaining new customers easier. In this session, I'll give you 6 great reasons plus a short list of whats coming next. Have a look as I simplify the complexity of how to build your brand and why it is so damn important.
As always I found some interesting reads; which as always is linked down below.Â
I do want to ask you something. What do you think is the most important thing to consider as a brand today? What challenges does a brand need to consider? How can a brand become stronger and more attractive given all the competition that is out there? I'd love to know your thoughts on this, so please reply, I really am curious and keen to hear from you.Â
Okay, onwards with this week's best content;Â
3 Ways To Shrink The Customer Experience Gap
The days of being successful by offering a differentiated product are over. Ultimate success now comes when you make your customer feel as if they are part of your family. You want them to feel the love for your brand/product/company, and then share that love with their personal and professional circles.
3 Steps Marketers Can Take to Create Positive Customer Experiences
We’ve been talking about finding your tribe and identifying your ideal customer. Now it’s time to get their attention, engage with them, and make them like your business. Creating an unforgettable customer experience will do just that.
MY TOP 3 PICKSÂ THIS WEEK:
How to Overcome Common Challenges and Help Your Small Business Grow
When you own your own business, there are simply never enough hours in the day. Nearly a quarter of small business owners surveyed (22 percent) say that having enough time to do everything they need to do is their single biggest challenge in business.
Read the full article here!
How To Triple Your Consulting Fees In 3 Easy Steps
Why Podcasting Is the Next Marketing Frontier
Don't miss this week's Five Minute Friday!
How to build your brand? Well - as Jeff Bezos from Amazon would put it - a brand is what people say about you when you’re not in the room. The conception of what a brand is has become more and more complicated, difficult to define, and hard to pin down with a single definition - which is why I’m doing this Five Minute Friday sessions - to simplify the complexity of how to build your brand and why it is so damn important. Please enjoy my newest #fiveminutefriday session.Â
YOU HAVE REACHED THE END.Â
Did you enjoy this week's email? Any thoughts, comments or questions? Get in touch with me @arnteriksen, everywhere. Have a wonderful weekend.Â
Thanks for reading! Have a great FridayÂ
– be safe, stay awesome!
// Arnt