the Brand Alchemist #144
the Brand Alchemist #144 INTRO Hi fam, Can you feel it? Spring is whispering its arrival, carrying a vibrant energy that awakens something within us. Imagine...
the Brand Alchemist #143
the Brand Alchemist #143 INTRO Hey there, my digital family! Feels like ages since we last caught up, doesn't it? The tail end of 2023 was a whirlwind for...
the Alchemy of Authenticity
#142 — From AI Magic to Genuine Connections: Navigating the Future of Branding with Heart and Innovation.
🚀 From Bland to Grand 🌟
Unlock the Future of Branding! How Challenger Brands are Redefining Success!
The Future of Business
Cryptocurrency - The Future of Money #140
Unlocking the Power of Possibilities
Blockchain Beyond Cryptocurrency
The Digital Renaissance of Luxury Brands
Dear friend, How are you? Did you have a productive week? Did you learn something interesting? I am quite pleased if that’s ok to express in this forum. I...
The Creator Economy - Empowering the People
the Brand Alchemist, #137
Web3 - A New Frontier for Brands and Marketing
the Brand Alchemist #136
3–from–1 "What is an idea?" #135 😊
3–from–1 by arnt eriksen"To sit on an idea or fail to act on a goal is not really goal-setting, but wishful thinking."— Les Brown What is an Idea?We all have...
3–from–1 "Do You Need Brand Strategy?" #135 😊
3–from–1 by arnt eriksen"Brand is just a perception, and perceptionwill match reality over time"— Elon Musk Why is brand strategy important?Brand strategy....
3–from–1 "It’s Time to Become Human" #134 😊
3–from–1 by arnt eriksen"You have to stay true to your heritage;that’s what your brand is about."— Alice Temperley Calling All Brands! It’s Time to Become...
3–from–1: "the only constant is change" #133 💯
3–from–1 by arnt eriksen"The only constant in life is change"— Heraclitus INTROIt's been a while since I sent a newsletter — in short, it comes from many...
What Happened?
Hello, I want to give a quick update with some personal news, which explains a bit why I haven’t been sending out any emails lately.My mother got diagnosed...
Your invite inside. Start building a brand with legacy today.
Dear ,Are you struggling to build a foundation for your brand?➡️ If you want to build a brand with legacy – one that will be around for generations to come –...
How to build your reputation?
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos * * *There is always somewhat...
How do you deliver delight to your customers?
First of all — Happy 2022! 🎊 I don’t know about you, but I am pretty happy that 2021 is over and done with, and I have a pretty good feeling about this year....
Do you have a solid strategy for success? 🤔
“Execution - not strategy - is where the rubber meets the road.Creativity is what gives brands their traction in the marketplace“ — Marty Neumayer * * *I...
“Success is 20% skills and 80% strategy."
“Success is 20% skill and 80% strategy.You might know how to succeed, but more importantly,what’s your plan to succeed?”— Jim Rohn * * *This quote made me go...
What do you choose to do when you fail? 🤔
“Failure is nothing more than a chance to revise your strategy”— anonymous * * Failure is not necessarily a bad thing — sure, at the moment when the sh* hits...
“You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time” 😉
“You cannot be everything to everyone.If you decide to go north, you cannot go south at the same time”– Jeroen the Flander * * *→ One important aspect when...
Don’t make your strategy useless!
My dear friend. I don’t want to clutter your inbox if you’re not interested in the content that I make. If you want to continue to receive emails from me, I...
Are you a vitamin pill or are you a painkiller?
“Hope is not a strategy.”— Vince Lombardi * * *Do you know what the crazy thing is? A lot of people hope their brand and marketing efforts will work. “I hope...
The rule that will make you stand out from the crowd 😉
My dear friend. I don’t want to clutter your inbox if you’re not interested in the content that I make. If you want to continue to receive emails from me, I...
Do you have the right strategy? 🤔
“Without strategy, execution is aimless.Without execution, strategy is useless.”– Morris ChangI didn’t come across this quote before I finished writing my...
How do you know when great is good enough? 🤔
“From Good to Great is nice,but knowing when great is good enough is even better.” * * * This is a daily reminder for me — to remind myself that perfect is...
Remember Why You Started 🚀
“Always start at the end before you begin.”– Robert Kiyosaki This might seem to be an odd statement, but in reality, it is the key to success. There are many...
How to make the most of your day? ☀️
How to make the most of your day?Have you ever felt that you are constantly on your heels, not being able to get all the things that need to be done,...
What did I just do?
GET READY TO BUILD YOUR LEGACY BRANDWhat did I just do? It’s been some intense weeks since I wrote to you last. For one my book; Brand You Economics is now...
Brand You Economics Book
TIMELESS, TANGIBLE PRINCIPLES AND TOOLSTO ENSURE YOUR BRAND LEGACY.Blood, sweat and tears! It’s been a long, painful, fun, exciting, long-awaiting process....
Timeless, Tangible Principles and Tools to Build Your Brand Legacy 💥
Brand You Economics reveals how to learn about your audience, tell your story,and create a strong brand that will outlast your lifetime.TIMELESS, TANGIBLE...
RE: Do you know your IKIGAI? 😉 #114
#114: in the middle of it all… So as I told you in my previous newsletter, the past 3-4 months I’ve been taking a deep dive, challenging myself to figure out...
RE: What is is all about, really? #113
Newsletter #113: to new beginnings It’s funny how we humans think about a new year. We suddenly get this flow of energy, and willingness to set some new...
RE: All About Marketing! #112
// Compelling stories // Simplifying the Complexity of Marketing Newsletter #112: Introduction Hello and greetings on this misty Friday in Stockholm. First...
5 things about marketing! #111
// Compelling stories // Simplifying the Complexity of Marketing Ello' First off! THANK YOU! I must say I was overwhelmed by the reads and responses to my...
Here it is!
// Compelling stories // Simplifying the Complexity of Marketing Happy Sunday! First I’d like to say thank you for completing the survey and for telling me...
Guess who's back 😜!
// Compelling stories // Simplifying the Complexity of Marketing Good morning, friend!First off - my apologies for just going off the grid for a while, but...
How To Pimp Your Brand? 🔥
// Compelling stories // Simplifying the Complexity of Marketing Hi and good morning!This week I am starting my vacation, so I will take things a bit slower,...
What is Bonfire Marketing? 🔥
// Compelling stories // Simplifying the Complexity of Marketing Hello, friend!So we are already in the second week of July! It is crazy how quickly time...
Maximising Tribe Marketing 🔥
// Compelling stories // Simplifying the Complexity of Marketing Good Monday Morning, Ladies and Gents! How was the weekend? Did you do something fun,...
Let's Explore The Science of Movement Marketing 💬
// Compelling stories // Simplifying the Complexity of Marketing Good morning, ladies and gents! I am back from a few days in Cannes Lions, which is for one...
Your Brand Needs a Purpose, What Is Yours?
// Compelling stories // Simplifying the Complexity of Marketing Bonjour!!!How have you been? Last week I sent out two emails, one according to the regular...
Ta-da! Announcing a New Podcast for Marketers! 😍
Are you ready?New Podcast for Marketers I am super excited to unveil my brand new podcast where inspiring thought leaders sit down and share their...
Do You Know How To Make A Bonfire? 🔥
// Compelling stories // Simplifying the Complexity of Marketing Good morning!!!I hope you are having a great start to the day, and that this email is part...
How Well Do You Know Your Audience? 😇
// Compelling stories // Simplifying the Complexity of Marketing Good Monday Morning!How was the weekend? Currently, we are having the best weather on...
WHO are You and WHY Should I Care?
Simplyfing the Complexity of Marketing Good morning!It seems like this new format is being positively welcomed, so let's see how we move forward from here....
Do you want to make your brand irresistible? 😳
Simplyfing the Complexity of Marketing Good morning!As you can see I have changed things a bit in my weekly emails, more minimalistic, simpler and to the...
Why you need to target the right people? 😶
Happy Friday!Another week has passed and boy has a lot of things happened, to name a few things; I wrote an article about how you should focus on nurturing...
Branding? Why should you care? 😶
#TGIF People!Actually, I'm more of a #TGIM kinda guy - but hey, I just love what I'm doing and having fun, which I guess is the right formula. In this weeks...
My Weekly News 2 You 😉
Goooooood Morning, awesome friend!I can't believe it is Friday already!? First I want to thank all of you that wrote to me from last week, I appreciate each...