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November 20, 2024

Improving people’s lives

On changing minds

A prompt on Bluesky this week asked “Is there anything you’ve changed your mind about because of the election?”

Journalist/author Adam Serwer replied that what the election changed his mind about was “deliverism.”

A screenshot from Bluesky of a skeet by Adam Serwer that begins “Deliverism doesn’t work. I wish it did but it doesn’t.” The image links to the original thread and its replies.

It is a compelling idea, that making material improvements in the lives of people can translate into political support (and votes). I spent some time with this reflection from 2023 about how deliverism is not proving to be an effective response to authoritarianism.

So what, big deal

A still frame of Secretary of Transportation Pete Buttigieg, sitting behind a desk and speaking to the camera lens.

This week the Department of Transportation posted a video to YouTube in which Secretary Pete Buttigieg catalogs many of the Biden Administration’s infrastructure wins: the 196,000 miles of roadway, the 11,400+ projects to build, repair, or modernize bridges, the 1,500+ airport modernizations, the 300+ rail projects. This year Buttigieg has been working to brand this cumulative investment and acts of job creation as “the Big Deal”

I suspect the video was completed well before Biden dropped out of the race, but was then held back due to Hatch Act concerns. (This adherence to the spirit/letter of the law would be viewed by the incoming president and administration as hilariously naïve.)

I am curious to see if Buttigieg (a gifted rhetorical thinker and speaker) continues to lean into deliverism in the coming years or moves in a new direction.

If doing good for people (and the economy) won’t win elections, what will?

One @#$%ing thing

The tools of language and graphic design are among the skills I can offer, thanks to thirty years in the worlds of marketing and communication.

It saves no lives to choose a typeface or to kern a wordmark, but the work of communicating ideas contains many herbs and spices. Words and letters can both make meaning.

So tonight I worked on a bit of graphic mise en place:

Graphical elements for this newsletter: a circular icon with the letters “OFT”, and a typeset wordmark reading “THAT.OFTEN”.

It’s difficult from here to see beyond black and white. We’ll try to find our way to color over time.

All the @#$%ing things

Night 13: Contributed to the LGBTQ+ Victory Fund
Night 12: Contributed to The Guardian
Night 11: Read, reflected, and rested
Night 10: Sent money to support vaccinations in Nigeria
Night 9: Sent money to a friend in need
Night 8: Gave gifts and spoke words of appreciation aloud
Night 7: Contributed to a California-focused nonprofit newsroom
Night 6: Made homemade donuts for my team
Night 5: Opted into a paid Buttondown tier
Night 4: Reviewed my local election results
Night 3: Deactivated my X account
Night 2: Contributed to my local nonprofit newsroom
Night 1: Started by starting


Words, sorts, thinks, and actions by Chris Ereneta, from Oakland, California. Thoughtful feedback and questions are welcomed at that.often@gmail.com

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