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June 26, 2026

Markdown is quietly inflating your bill

T
TERSEISSUE 005 · JULY 2026

THE TERSE LETTER · 3 MIN READ

Markdown is quietly
inflating your bill

Every #, *, and ``` is a token. In long outputs, they pile up fast.

Markdown makes answers readable — but every formatting character is a token you pay for. Headers, bold markers, bullet symbols, code fences: they're invisible to you and very visible to the meter.

In a long, heavily-formatted response, syntax alone can be 8–12% of the output tokens.

01Where it hides

Tables and nested lists are the worst offenders.

A markdown table spends tokens on every pipe and dash. Deeply nested bullets repeat indentation and markers on every line. Triple-backtick code blocks add fences around content you could read raw.

Long formatted answer · output tokens

Full markdown4,200 tokens
 
Plain text3,700 tokens
  
→ Across heavy output days, that's about $90/year.
02When to drop it

Keep markdown for humans. Strip it for machines.

Reading the answer yourself? Keep the formatting. Piping output into another tool, a script, or a follow-up prompt? Ask for plain text — or let Terse's aggressive mode strip markdown automatically.

✗ TOKEN-HEAVY

### Headers everywhere
**bold** **everything**
Nested bullet trees
```fenced blocks```

✓ LEAN OUTPUT

Plain paragraphs
Emphasis by words
Flat short lists
Inline snippets
Terse floating optimizer bar

Terse aggressive mode strips markdown from anything you feed back into the model.

03Action items

Three things to do right now.

1

Ask for plain text on pipes

When output feeds a script, add "respond in plain text, no markdown" to the prompt.

2

Use aggressive mode for re-prompts

Pasting a formatted answer back in? Terse strips the syntax first.

3

Skip tables for small data

Two or three values don't need a table. A sentence is cheaper and just as clear.

Download Terse — free to start →

macOS · Free forever tier · 1,500 optimizations/week

NEXT WEEK

The free-tier math. 1,500 optimizations a week sounds abstract. I'll show exactly how many dollars that is for a typical Claude Code user — it's more than the paid plans cost.

Until then — stay terse.

— James
Builder of Terse · terseai.org

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