The magic you are looking for
learned the most reasonable way of doing it from the Collison brothers. In a talk to our C batch, they shared their common-sense approach to product building. Here's how it works:
Create a shared Slack channel with the first 10 pilot companies for your new product
Do whatever it takes to make those first 10 companies successful
Create a pilot with 25 companies and repeat
Create a pilot with 50 companies and repeat
Once you reached 50 companies, there are probably 500 in the world that would benefit from the same product. Now it's time to strategize and think about how to scale your distribution!
Patrick shared that to this day when Stripe decides to build a new product they still follow a similar approach.
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