Issue #14 (welcome spring!) · March 21st, 2016 · View in your browser

Sleeping six hours? It's not enough. A recent study recently found out that people “who got six hours of sleep a night for two weeks straight functioned as poorly as those who were forced to stay awake for two days straight.” Shit. Key advice for better sleep: consistent bedtime, no screens just before you shut your eyes. [Fast Company]

Neuroscientists ought to look at the brains of crows and ravens more intently. They aren't because such birds (corvids) don't have the traditional mammalian neocortex—the brain region responsible for reasoning, language, perception. Crows are wickedly smart though and they've had to solve the same kind of problems we humans had to solve (like learning from experience and storing memories). Answering how they did that without a neocortex will yield insights as to how our brains work. [Nautilus]

Silicon Valley people don't click on online ads. I don't either because I feel that traditional display ads are not trustworthy. To me, it's as if I consciously gave quality data about my behaviour to businesses I don't necessarily trust. Why would I want to do that? [Quartz]

Reach, impact, confidence, effort (RICE). Nope, not random motivational words but a handy acronym for prioritising things in your project—especially features in product development. Work on things that reach the most people first. [Intercom]

What is going in Brazil right now? This 10m video will get you up to speed, but stay cautious. (Read the comment section to see what I am taking about.) The basic idea is that there is a culture of bribery in the relationship between business and government that transcended regime type (dictatorship and now, democracy). [vlogbrothers]

We might soon be eating kill-free, eco-friendly meat. Scientists have created an edible meat product, in a lab, from animal cells. Every year, we raise and kill 56 billion animals for our consumption. This is screwing a bit with the tuning of the environment. Lots of killing going on too. Give me these lab burgers now please. [attn]

People are 6 times more likely to buy your product or service if they have a positive emotional experience, 12 times more likely to recommend your brand and 5 times more likely to forgive a mistake. Design is not essentially a visual discipline. It's thinking about the user, the customer; the people. It's an empathetic approach to creating your product and running your business. [2016 Design in Tech Report KPCB]

*Thanks and have a nice week, 

Ulysse*