Issue #13 · March 13th, 2016 · View in your browser

Do you know what speech is? The foremost method of communication amongst humans occurs when our brain sends information to other brains through air pressure waves. Tim Urban, from the excellent Wait But Why, explains sound. [Wait But Why]

The next big whitespace for VC is in the developing world. We're talking about tech capital here. Today 2.5B people have smartphones. In 2020, they'll be 5B. The second movement of the mobile era will unfold outside of the Western world. [AVC]

A doctor working with refugees in Lebanon is crowdsourcing his diagnoses. He is using an app named Figure1 which invites healthcare professionals to suggest their ideas as to what may be happening. Dr. Masri recalls a case where he didn't know what was going on and a doctor in Canada helped him treat the patient. [Fast Company] 

Force-quitting your iPhone apps does not help your battery life. That's what Apple's Craig Federighi (SVP Software) said. Yes, even apps that require background usage. [9to5Mac]

Here's a great rule of thumb for designers: do the hard work to make “it” simple. “Making something look simple is easy. Making something simple to use is much harder — especially when the underlying systems are complex — but that’s what we should be doing” [UK Government Digital Services]

Coordinated leisure time is more valuable than free time. Both the unemployed and working people are happier on weekends because of the potentiality of social leisure time. Basically, governments ought to increase the number of holidays. [Marginal Revolution]

15 minutes of Rock history in a captivating video. The accompanying music was really tightly made. Interesting also to note the Facebook timeline was used as a device for explaining chronology simply—it works! [Open Culture]

• I also wrote an introduction to Led Zeppelin, if you're feeling like reading something a bit long. (The post title is a lie.)

Have a product idea? This guide will take you through launching a product by applying design thinking methodologies. Useful resource. [Smashing Magazine]

Bonus! The Trivialization Effect: By acknowledging a customer’s loyalty with a minor financial gift, we shift their perception of the relationship to a trivial, transaction-based one. [CogLode]

*Thanks and have a nice week, 

Ulysse*