đȘ Why analogies are your secret weapon for clear communication

Hello Hello!
Have you ever tried to explain something to a child and realizedâhalfway throughâthat youâve gone way too deep? Thatâs exactly what many of us do when we try to explain things, especially in tech.
We know the systems so well that we unconsciously assume others need (and want) to understand them at the same level. But most people donât need all the technical layersâwe just overwhelm them and lose their attention.
Thatâs why we need to simplify. One of the most powerful ways to do that? Analogies.
When I teach arrays to my COMP100 students, I donât jump into syntax or memory management. I show them a row of mailboxesâeach one holding a different letter. Simple, visual, and relatable. (It works! What do you think? đ)
Today, letâs talk about how using analogies can help your ideas stickâespecially when your audience isnât technical.
Enjoy,
â Aderson
đȘ Why analogies are your secret weapon for clear communication
Ever explain something and see the other personâs eyes glaze over? Thatâs your sign: youâve gone too deep, too fast, and probably lost them in the jargon. So what do you do when your audience isnât technical, but your message is?
You bring out the kite.
Analogies are like kites: they lift complex ideas up into the air, making them visible, light, and easy to follow. Today, weâre going to talk about how you can use analogies to explain your work in a way that actually sticks.
đ§© Three keys to using analogies effectively:
đ Pick Analogies from Everyday Life
đ§ Anchor the Analogy Before Adding Layers
đȘ Use Analogies to De-Jargonize the Room
đ 1. Pick Analogies from Everyday Life
Donât overthink it. Analogies donât need to be cleverâthey need to click. The best ones come from your own daily experience: cooking, commuting, building IKEA furniture, parenting, dating, or fixing something with duct tape.
Imagine youâre explaining how APIs work. Instead of saying âitâs a contract between services,â say: âItâs like a restaurant. You (the user) look at a menu (the API), place your order (the request), and the kitchen (the server) gives you your food (the response). You donât need to know how the kitchen operatesâyou just need your meal.â
The beauty of analogies like this? People remember them. And once they remember, they repeat themâgiving your explanation staying power.
So when in doubt, simplify. Think of how youâd explain it to your mom, your teenage cousin, or your neighbor who isnât in tech. If it makes them nod, itâll make your audience nod too.
đ§ 2. Anchor the Analogy Before Adding Layers
A big mistake is rushing. You throw out an analogy and immediately jump into jargon right after. That kills the effect. Let the analogy sink in first. Give it a moment. Anchor it.
Once your audience connects with the first layer, you can start building. Using the restaurant analogy again, once the audience gets that APIs are like ordering food, then you can say: âIn this case, the app weâre building is the waiter. It talks to different kitchens to get what you needâwhether thatâs pulling up your profile info or saving a payment.â
This two-step flow builds understanding naturally. Itâs like teaching someone how to ride a bike. You donât start on hills. You start with balance.
Anchor â Relate â Expand.
đȘ 3. Use Analogies to De-Jargonize the Room
Sometimes youâre the only one in the room who understands the tech. And thatâs okayâas long as you donât sound like youâre auditioning for a scene in The Matrix.
People get turned off by what they donât understand. They wonât stop youâtheyâll just tune out. Thatâs why analogies are your secret weapon to keep people in the conversation.
Letâs say youâre talking about technical debt. You could say: âItâs like ignoring a leaky roof. The longer you wait to fix it, the more damage it doesâand the more expensive it gets.â Now everyone in that meeting suddenly gets what technical debt is, even if theyâve never written a line of code.
Analogies are not about dumbing things downâtheyâre about opening doors. They make you sound inclusive, relatable, and clear. And that earns you trust.
Final Thoughts
Using analogies is not about sounding smartâitâs about being understood. And when people understand you, they trust you more. They see you as clear, thoughtful, andâmost importantlyâsomeone they want to work with.
âThe single biggest problem in communication is the illusion that it has taken place.â â George Bernard Shaw