Five things people try to get a cheaper pair. On the same shoe, size, season and marketplace were worth 2% to 4% and waiting a few months after release about 14%. Kids' (GS) pairs, a different product that retails lower, sold 36% below the men's version.

Air Jordan 4 Retro 'Toro Bravo' 2026

Jordan 4 Retro Black Cat (2025)

Product photos: GOAT, StockX

Everyone selling a hyped pair says the price is firm, and everyone buying one wants to know when it drops. The advice online is mostly folklore: buy on Tuesdays, wait for January, never pay launch week.

We tested five of those ideas on resale sales, each time comparing the same shoe with itself so a cheap model can't pass for a cheap lever. All five showed a lower price in the data, but they are not the same size. Waiting after release was the big one, and being a size 8 helps a little. Kids' pairs look biggest, but they are a cheaper product, not a discount on the same one. These are things that happened in past sales, not promises about the next pair.

Read the full post on SneakerPulse

More from SneakerPulse

Where should I sell my sneakers? StockX vs GOAT vs eBay, by what you actually keep

Nike's earnings vs the resale market: Jordans fell, Air Max and Converse rose

Numbers are completed resale sales recorded on GOAT and StockX; each post states its window and sample sizes. Past prices, not a forecast or investment advice.

Prefer one email a week? Switch to the Monday digest.