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October 9, 2026

Buying sneakers as a gift when you don't know their size: what the sales data says

Buying sneakers as a gift when you don't know their size: what the sales data says

Half of all men's pairs sold are a 9 to 11, so a guess in that band is right more often than anywhere else. It is still close to a coin flip, which is why the better route is to find the size first.

Nike Air Force 1 '07 'Triple White'
Nike Air Force 1 '07 'Triple White'
Asics Gel 1130 'Black Pure Silver'
Asics Gel 1130 'Black Pure Silver'
Air Jordan 4 Retro 'Toro Bravo' 2026
Air Jordan 4 Retro 'Toro Bravo' 2026

Product photos: GOAT

You want to buy someone sneakers, you cannot ask their size without spoiling the surprise, and a wrong guess means a return you may not be able to make. The usual advice is "just guess a 10". How good is that guess?

We looked at the 90 days to October 3 of GOAT resale sales. Half of men's pairs sold, 50.8%, were a size 9, 9.5, 10, 10.5 or 11, and size 10 alone was 11.7%. So a guess in that band is the most likely to fit. But about half of people sit outside it, so the better plan is to find the size without asking.

Chart: Buying sneakers as a gift when you don't know their size: what the sales data says

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Numbers are completed resale sales recorded on GOAT and StockX; each post states its window and sample sizes. Past prices, not a forecast or investment advice.

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