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November 24, 2025

Thank You, Friction

Why I’m Grateful for Those on the Bulge & Back End of the Adoption Curve

One strategic signal 🔭
One (human) prompt 🧠
One subtraction opportunity ➖

Created by Sam Rogers · Powered by Snap Synapse
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🔭 Signal: Friction Creates Shape

Here in the US, it’s Thanksgiving week. That means an overload of gratitude posts for all the usual accelerators: breakthroughs, mentors, tools, breakthroughs pretending to be tools. There’s no wrong way to be thankful, but let’s take a different angle.

This issue is a thank you note to the doubters, the hesitators, the question-askers, the sloooow adopters, the governance sticklers, the colleagues who refuse to move without the proper receipts, and the quiet institutional gravity that keeps the rest of us from floating off into space.

Their resistance isn’t the opposite of progress.
It’s the shape of progress.

AI is moving at inhuman speeds. This year as it reaches escape velocity, the people who pump the brakes are the ones making sure the thing doesn’t shake apart mid-flight.

Let's give thanks for them, and let's remember: they’re the majority, they’re the market, and far more often than we like to admit, they’re right.


🧠 Strategic (Human) Prompt: Who slowed you down AND improved the work?

You probably already know the answer.

Think back through your year:

  • Who made you justify and expose your base assumptions?

  • Who kept saying “not yet” until the idea could actually survive daylight?

  • Who insisted on governance or proof instead of optimism?

  • Who caught the one thing you hoped that no one would catch, because you didn’t want to look at it?

Yeah, those people. It’s a good week to thank them.


➖ Strategic Subtraction: Converting Everyone

Subtract the pressure to drag people into the future on your timeline.

Subtract the belief that universal readiness is the goal.

Subtract the reflex to treat resistance as obstruction.

Subtract the fantasy that adoption curves can be bent by enthusiasm alone.

Only once we remove the expectation that everyone moves at the same pace can we see the opportunities to actually lead at the right pace. Not for ourselves, but for everyone.


🦃 Analogy of the Week: That Relative Who Keeps Checking the Oven

16:9 photorealistic Thanksgiving kitchen scene. A cautious older relative (60s, gender-neutral) gently opening the oven door and peeking in with skeptical focus. Steam and warm light from the oven. Subtle holiday details in the background. Clean, documentary-style lighting.
“You didn’t do it the right way, now did you?”

Every Thanksgiving has that one relative.

The one who leans into the kitchen every few minutes to check the oven.
Not because they don’t trust the turkey.
Because they don’t trust you.

They question the temperature.
They question the timing.
They question the very laws of thermodynamics.

And yes, it’s universally annoying.
“Did you remember to…?”
“Yes! Yes, I did.”

AND…they’re also the reason the meal doesn’t end in a story your family tells for the next ten years.

That’s what resistance does. It helps prevent disasters we never have to experience.

Remember to say thanks. Remember to mean it if you can.


🎵 Closing Notes: Pressure, Panic, and a Better Product

In the last week, my new venture PAICE.work hit a crisis point. Thanks to the first case of AI-orchestrated cyber espionage, Anthropic tightened up their security policies. That's a good thing! But the resulting model drift meant our Claude-based backend stopped working altogether. Both Haiku and Sonnet flat out refused to play along with our carefully crafted PAICE scenarios, which had become false positive for espionage.

An embarrassing outage.
A chain reaction of small mistakes.
And then three straight days of coding that felt like a hostage situation sponsored by caffeine.

The part I didn’t expect: the skeptics were right.
Their concerns were the exact failure modes that showed up first.

And fixing those issues under pressure didn’t just stabilize our system. It opened the door for hitting several roadmap targets ahead of schedule (multi-model architecture, now featuring Gemini 3!), and in the wildest plot twist so far, my reaching out and forming a partnership with PAICE.work's first competitor, who is launching their fantastic product this Wednesday.

This wasn’t a fun week. But it turned out to be a very good one that reminded me how much I owe to the processes, and more importantly to the people, who slow me down. The ones who ask questions I’d rather skip. The ones who see the cracks first. These are the ones who keep the future from arriving half-baked.

Happy Turkey Day to those who celebrate,

Sam Rogers
Chief Appreciation Officer
Snap Synapse – from AI promise to AI practice

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