92. Slow and slow it grows

Apologies if you got the last episode twice. There turned out to be a rare ‘plumbing problem’ at Buttondown that delayed and then sent Episode 91 automatically to you, twice. Digital marketers might be interested to know that as a result of this glitch the open rate was a lot higher than usual. It turns out that sending the same thing twice gets more opens. (Yeah don’t do that!). Sorry about that.

Today’s episode is named after a 1991 tune Slow And Slow It Grows by Wire, released under the name 'Wir' after their drummer departed. Wire’s members had all been heading more into electronic pop and this 12” came with a remix by The Orb.

This episode is about time and attention, and designing for slowness.