On December 18, 1996, I started my first online job. I remember the date because one year and one day later, the company closed its doors.
We sold software online. It sounds quaint now, but we were the first company to do it. This was back when the attitude was apocalyptic about using your credit card online. The internet was a dark, dismal place. No one out here was to be trusted. It was also when people expected software to come in a box with shiny discs and glossy instruction manuals. Customers routinely asked when they would receive these. The idea that you could download a program over the phone-lines, then install and run it on your computer without a disc was still foreign to most.
Sometime in 1997 we were purchased by another software retailer. They made their money through mail-order catalog sales and were curious about potential sales online. They bought us as a placeholder just in case this internet thing took off. When we didn’t show the returns they expected in the time they expected, they shut us down.
It sounds as weird now as downloading software did then, but this kind of turnover was normal in the dot-com era. My coworkers seemed to be split between the glib, who’d seen it all before, and the crushed, who’d harbored dreams of online fortune. We were so far ahead of other companies, many of their jobs didn’t exist anywhere else yet. As one of my friends there said, despondent after being unable to find similar work elsewhere, “I love what I do.”