Hello.

Congratulations to @iaintait who is leaving W+K to become an ECD at Google Creative Lab in New York
http://www.crackunit2.com/2012/04/i-cant-quite-believe-it/
(This is some pretty big news)

100 days to go... from tomorrow.
http://www.guardian.co.uk/sport/2012/apr/16/london-olympics-chief-confident-100-days
(also: http://www.bbc.co.uk/programmes/b01f87hn)

Style in the Wire
“This video essay explores the style in the television series The Wire.” - 35 very interesting minutes.
http://vimeo.com/39768998
(via @diemkay. Thanks Andrea)

I’m excited about Trials Evolution, finally coming to the XBox Live Arcade this week.
http://www.guardian.co.uk/technology/gamesblog/2012/mar/09/trials-evolution-preview

Paul Adams: ‘The future of advertising: Many, lightweight interactions over time’
http://www.thinkoutsidein.com/blog/2012/03/many-lightweight-interactions-over-time/
(It’s a bit of an advert for his book. Some sensible stuff in here. although you’ve probably already read it by now.)

Ben Terrett interviewed about the GDS design principles.
http://www.itsnicethat.com/articles/gds-design-principles
(Work stuff)

“I think Mitt loses points with the GOP base for his correct pronunciation of dressage. To GOP-voter ears it sounds not only gay, but even worse, French.”
http://gawker.com/5900710/announcing-our-newest-hire-a-current-fox-news-channel-employee

WTF QR Codes
http://wtfqrcodes.com/
(Some of these are brilliant. Not as funny as http://picturesofpeoplescanningqrcodes.tumblr.com/ though.)

Yours sincerely
Roo

Roo Reynolds
@rooreynolds
http://tinyletter.com/rooreynolds