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August 18, 2026

Here It Is

Here It Is

I was listening to Seth Godin on Diary of a CEO last week, and he said something that stuck: the ability to put your work out there, risk the embarrassment, and keep going anyway is one of the essential skills of this economy.

He's right. And it landed a little too close to home, because I've been sitting on something.

The book is done. Stop Lurking, Start Living — the thing this whole newsletter has been circling for over a year.

It’s been done for a few months now. There's no real reason I haven't shared it before now, except one: I've been nervous to hand it to people who might judge it. That's it. 

But I stand behind this book. I'm proud of the work. And I can’t write a book telling people to stop lurking and start living and then hide my own work in a drawer.

So this is me practicing what I preach.

It's an early edition, which means your eyes on it genuinely make it better. If something lands, tell me. If something doesn't, tell me that too. I want to hear it.

Thank you for being the people I trusted to read it first.

— Ricky

Stop Lurking, Start Living


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