Hey there - we just published a new essay.

Before you read, we also wanted to ask you a question: what do you wish we would write about?

We’re curious what kind of writing you’d like to see.

The essay this week is about “vanity activities”. In business, a vanity metric is a statistic that may sound good but is not actually useful. A vanity activity is like that, but for behaviors.

Read about some vanity activities here.

Until next week,

- Carter and Jordan