March 7, 2025

Consider the Opposite

Hey there - we just published a new essay.

What if every time somebody gave you a piece of advice, you considered doing the complete opposite?

The essay covers what we actually mean by that, why we think it’s a good idea, and a little about why the idea of best practices is a bit silly.

Let’s practice considering the opposite right now.

Don’t read this essay.

Cheers,

- Carter and Jordan

P.S. If you’re still considering the opposite, don’t forward this email to anyone and definitely don’t share the essay with friends.