Why Cooperation Drives Sustainability Progress

Dear reader,

Yesterday, I sat in a room full of practical world-changers. The symposium on circular packaging in cosmetics brought together exactly the kind of people I value most: professionals who don't wait for perfect solutions but are already working towards a better industry.

Between presentations, I found myself talking to a waste management specialist. I shared a frustration from my time as a manufacturer: beautiful organic oils delivered in virgin plastic jerry cans—packaging that immediately became waste (that I dutifully took to the plastic recycling a couple of times a week). My attempts to have them reused had failed back then. But this conversation opened up new possibilities I could never have discovered on my own.

This is exactly what our industry is struggling with. We focus on consumer packaging—the visible layer of sustainability. But beneath lies a complex world of transport packaging, bulk containers, and other 'hidden' packaging that also desperately needs solutions. Also, I experienced more fear for competition than connection and cooperation between organisations. On our islands, we can’t solve world problems.

The transition from virgin plastic to recycled or biobased alternatives is no longer a choice—it's a necessity. No fossil plastic producer can meet the stringent requirements of certifications like ISCC Plus, which examine the full impact on people and planet. Yet obstacles remain: PCR is more expensive than virgin plastic, and especially small brands have limited options.

These challenges are too big for individual companies. They demand collective action, knowledge sharing, and pooled resources. They call for revolutionaries who dare to dream and do.

That's why I'm soon launching the Green Cosmetics Revolutionists—a collective of pioneers who want to transform the industry together. Because real change starts with sharing knowledge, joining forces, and daring to tackle systemic challenges.

Want to know more about the Green Cosmetics Revolutionists? Reply to this email—I'd love to share more details about how we can build a more sustainable future together.

With revolutionary spirit,

Priscilla

P.S. Did you know that from January 1st, 2030, mini packaging, like those in hotels, will no longer be allowed? It's one of the concrete steps the EU is taking to reduce packaging waste.