From Technical knockout to an inner conflict

Dear ,

Thank you for subscribing, I really appreciate it. Just over a week ago, I have sent out an email explaining the shift I am making.

Today is a milestone day with a lot of mixed emotions. I feel sad and relieved. Today marks the ending of my development & manufacturing company, Enjoy Divine Nature (EDN). 6,5 years ago I started as a very creative developer. Love and passion truly were the secret ingredients in the formulations I created.

In 2020, I manufactured the first batches in a studio that was attached to our family home. Almost 2 years later, a client shared their big ambitions. I had a choice: move into a bigger property or end the collaboration. I had big ambitions as well, so I took an enormous leap of faith, although it was too early financially. In the two years that followed, my team and I created over a hundred amazing natural care formulas and manufactured thousands bottles and jars full.

But after moving into the new property in 2022, my work more and more resembled a boxing match where I was in the defence. A couple of blows that shook my trust in my own intuition and in people in general. Early February this year, I took a blow that was a TKO.

_{Technical knockout (TKO) involves a fighter being unable to defend themselves or facing significant damage.}

I pulled the emergency break, and within days, I told my team we needed to quit as soon as possible. Our clients had just 10 days to place their final manufacturing orders. The realisation that my failed business could cost us our family home hit hard.

By March 28th, three of my five team members had their last workday, and that afternoon I collapsed. I cried for three days straight, then scrambled back up to finish what felt like a fight for my family’s livelihood.

Months before, I booked and planned to go to InCosmetics in Paris, together with Judith, EDN's product developer. We had met during InCosmetics 2018 and in 2019 we went together, all before we started to work together. It made sense to go as a farewell journey. But it was hard, as I was experiencing a lot of inner conflict. So much, that I ended up writing an essay about it: Conflict at Incosmetics.

Now, as I step away from EDN, I find myself both grieving and grateful. This chapter may be closed, but it’s made space for something new—a journey to rediscover curiosity, to rebuild with purpose, and to connect with you here.

Thank you for joining me on this path. Through the notes, essays, and stories I’ll share, I hope we’ll not only reflect on what’s behind but also look forward to a regenerative future for us all.

With warmth and anticipation,
Priscilla