Last night I sat up till 2am making Facebook share cards. First time I've been that excited about a piece of work in months.

The cards are for the new "what-world-way" result on the platform — three words that come out of three short assessments stitched together: an animal (your archetype drawn from enneagram types — are you the protector, the mediator, etc), a world (the world you most feel at home in), and your way (your style, how you approach the world). Three hundred and thirty-six combinations in total. Mine, for what it's worth, is Fox-Horizon-Deep — wired for individuality, patterns and reflection. The image below shows my share card as it will soon appear on Facebook.

Each of the 336 combinations has its own preview page on the site already, if you want to browse.

The hardest thing about building this has been making the idea land in plain sight. 16Personalities went wide because four letters fit on a t-shirt. what-world-way needed its own concrete handle. The card is that handle — three words, one image, one URL. Enough to share. Enough to start a conversation. It's the first time I've been able to show what we've been building as concretely as the frameworks people already know.

We've applied for the UK trademark on what-world-way (filed 22 April). That part's quietly underway. Launch is days away — and when it happens, the thing that decides whether it travels is whether the people closest to it take their own result and share the card. No pressure if not. But if it lands for you, the share is what makes it travel.

What's new on Px

• what-world-way trademark filed (UK00004377296, 22 April 2026).

• Facebook share cards — live on result pages next week.

• New LinkedIn article: The most common question in English is broken — first in a short series leading up to the what-world-way reveal.

We're building up LinkedIn from scratch. If any of the posts or articles land with you, likes and shares make a genuinely huge difference at this stage.

Questions not answers. Roads not destinations.

Jon