The favour you ask
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View this email in your browser (|ARCHIVE|) Testimonials are still one of the best ways you can help your business grow. And yet so many still don’t use them because they believe there’s too much work involved in getting them.
That’s just not true.
Here are five ways you can get more testimonials while making it easier both on yourself and on your clients.
1) Start by framing it as a favour: not as a task.
People tend to be averse to requests that sound like extra work for them. So when you’re sending that testimonial request by email (or by phone), open with “I have a small favour to ask.” Favours aren’t work. And your best customers want to see you succeed.
2) Get snapshots of feelings: not long answers.
My favourite way of doing this is to frame it as three simple points. Example: you could say “what are the three things you love most about your experience working with us?” Tell them to just use bullets and share the first thing that comes to mind. Tell them to not even edit it. An email will do. “Leave the rest to us.”
3) Take the work out of the equation.
Tell them that you work with a professional writer who will polish what they say and that they will have the final ok before anything gets published.
4) Leverage your mailing list.
Once you have your newsletter up and running, send out a 10-second survey. In it, ask the same question as in point #2. Include a simple enticement: one response will be drawn at random to win a $100 gift card from Starbucks.
5) Make your testimonials ubiquitous.
When speaking at live events, include slides featuring your best testimonials ideally with a client photo. Drop in at least one testimonial in every landing page. Include one in the signature section of your email.
Very best, Patrick
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