The more complex or older the codebase we’re working on, the more challenges we will face making substantial performance improvements. It’s hard to push a completely new strategy within an established system. Innovation has more friction than advertised.

The earlier we set guiding principles about performance and accessibility, the fewer roadblocks we will face implementing them. Of course, not everyone works in a brand new codebase. That’s when we have to try even harder and become more creative about convincing stakeholders and finding feasible speed solutions.

No matter the size or age of your project (or company)—**it’s never too late to invest in building a better, faster web.**