”One quick fix to drastically improve performance!” an article or tweet might promise. I hate to break it to you, friends, but it won’t. There’s a limited pool of strategies that might yield significant speed gains with little effort.

Great, delightful user experiences don’t *just* happen. Fast sites don’t become so without a strategy and hard work. This quest is more difficult the longer we wait to prioritise speed, but it can be equally hard to work on an older codebase as on a new project.

To achieve top speed, we need ongoing dedication and strategic investment into areas that make the most difference. It’s a marathon, not a sprint.