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#### Editor’s note
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In life, a lot of different things compete for our attention. Similarly, many assets compete to be downloaded and parsed by the browser when you request to see a site.
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Without focus or prioritisation, in both cases, it’s easy to become overwhelmed and stuck. What do I pay attention to? Which one of those things is important right now? You can sense trouble brewing.
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In web performance, it’s critical to audit, select and implement asset prioritisation. Without clearly signifying what should take priority, we’re introducing easily avoidable but significant delays.
**When everything is important, nothing is.**
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Karolina
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Don’t worry—we don’t spam. If you’d like to leave, [unsubscribe]() at any time. Suggest content [here](mailto:[email protected]).
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