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28 March 2023

⚡ 123: Ultimate guide to image performance

͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
 
Performance Newsletter
[issue 123]()
 
#### Editor’s note
 

When 99.9% of pages have at least one image and 70% of mobile pages have an image for the Largest Contentful Paint element, one would assume, we’ve gotten good at optimisation and delivery of these assets. Yet, [LCP statistics](https://almanac.httparchive.org/en/2022/performance#largest-contentful-paint-lcp) indicate that we’re far from appropriately optimising and prioritising images.
 
While it *can* get complex, image-related work is a low-hanging performance fruit. Compared to the difficulty of JavaScript performance tasks, we can and should educate entire teams on how to work with images in a performance-first way. No more “someone uploaded an unoptimised image via our CMS, and it slipped through the cracks”.
 
We have the tools and the knowledge to serve beautiful imagery fast.

 
Karolina
 
 
 
 
#### What’s Performance newsletter?
 

Performance Newsletter is a fortnightly mailing by [Calibre](https://calibreapp.com), featuring web performance tools, talks and resources.

Don’t worry—we don’t spam. If you’d like to leave, [unsubscribe]() at any time. Suggest content [here](mailto:[email protected]).

 
 
 
# Articles  
 
Illustration of an elderly man painting a landscape
 
### [The ultimate guide to image optimisation](https://calibreapp.com/blog/image-optimisation-guide)
 
[Karolina Szczur](https://thefox.is)
Image optimisation is not only a great starting point to start optimising web performance, but also can yield significant savings. Have you tried all the image strategies yet?
 
Two circle diagrams of effort to result ratio
 
### [Low-hanging web performance fruits: a cheat sheet](https://betterprogramming.pub/low-hanging-web-performance-fruits-a-cheat-sheet-3aa1d338b6c1)
 
[Artem Perchyk](https://www.linkedin.com/in/artem-perchyk-6b0058100/)
Web performance optimisations vary greatly in terms of effort. Here are a few strategies that don’t require months of effort, but might yield good outcomes.
 
 
 
# Tools  
 
Demo of Thumbhash showing generating an image representation of uploaded image as a few byte placeholder
 
### [ThumbHash: a very compact representation of an image placeholder](https://evanw.github.io/thumbhash/)
 
[Evan Wallace](https://madebyevan.com/)
ThumbHash creates a simple and small representation of your imagery for placeholder purposes. It supports images with alpha and aspect ratios!
 
 
 
# Courses, Talks & Podcasts  
 
Talk slide reading: "performance monitoring goal: to keep everyione informed about the speed of our products"
 
### [Web performance at Dotdash Meredith](https://www.youtube.com/watch?v=ZYEkDjiEOI4&ab_channel=NYWebPerformanceMeetup)
 
[Brian Piccione](https://www.linkedin.com/in/brianpiccione/) & Russell Brown

Learn how America’s largest online and print publisher prioritises performance as one of the top 3 company goals and what they do to achieve their speed goals.

 
Code example of how to assign A/B testing while running tests in WebPageTest
 
### [Exciting WebPageTest scripting](https://speakerdeck.com/tbaldauf/exciting-webpagetest-scripting-webperf-meetup-hamburg-20230323)
 
[Tobias Baldauf](https://tobias.is/)
Find out how to script your WebPageTest runs: from establishing a stable baseline, keeping an eye on third parties, running A/B comparisons and testing specific interactions of the user journey.
 
 
# New in Calibre  
 
Third party report showing the impact of third party scripts and tooling on web performance
### [Minimise the impact of third party scripts](https://calibreapp.com/changelog#03-third-party-report)
Third-party tools and services can have a huge, negative impact on speed, security, privacy, and UX. We refreshed our third-party reporting, making it easy to see the difference between first party and third-party assets and identify the worst providers.
 
 
Calibre
 
This email is brought to you by the team at [Calibre](https://calibreapp.com). We automate web performance testing, reporting and alerting, so you don’t have to.
 
 

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