February 21, 2024

New Blog Post: Amazon Prime’s Localisation Fail

Hi there,

During my last trip to Japan, as I watched my Japanese sister-in-law flick through her Amazon Prime account, I noticed a localisation problem that irked me enough to write a short post about it.

Internationalisation/localisation is hard, even for companies the size of Amazon!

Amazon Prime’s Localisation Fail | Floor and Varnish

Does Prime have an unconscious bias hard coded in its media descriptions?

Cheers,

Paul