| Lead generators have been a big topic of conversation among StoryBrand Guides on LinkedIn lately, particularly around the misconception that they're a "set it and forget it" element of the sales funnel.
Unfortunately, on their own, they're nothin' but a Random Act of Marketing™.
Even if some rando does stumble on your website at 2 a.m. and downloads a PDF from your website, what's even happening there?
Slim chance that they're going to be so smitten with your pearls of wisdom that they start throwing money at you. (Btw, no one could ever be as smitten with you as I am, %FIRSTNAME%.)
Lead generators are not bad. (In fact, they can be rad.) But they can't exist in a vacuum — they have to be part of a broader marketing strategy.
That's what I shared during my last office hours with Sheila Devi, an executive life coach who helps people in high-stress careers reclaim their joy. ✨
Sheila is amazing at what she does. And she does a disservice to her offerings with disjointed marketing that doesn't align with the intention she brings to her client work.
So I encouraged her to worry less about why few visitors access her PDF — and instead take a step back to look at how everything she creates can ladder up from awareness to engagement to consideration to decision.
⏰⏰⏰ Office hours are back THIS WEDNESDAY, Feb. 9, at 11 a.m. ⏰⏰⏰
Come for a few minutes, come for the whole hour. Tackling these questions on the fly is a challenge I'm absolutely loving. Let's do yours next!
Can't make it this week? The calendar invite is recurring, so join when you can. Sign up now!
Paige
P.S. Sheila's got a one-day virtual workshop coming up that's all about creating healthy boundaries. Check it out.
P.P.S. Need help stepping back to look at the bigger picture? Hit reply. Let's talk strategy. 🧠
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