"Do we need to completely change our messaging to add some points about some of the other benefits of hiring us?"
That's one of the questions we tackled during office hours last Wednesday.
When I first worked with Jen from Logo Happy, we positioned the business as the anti-Fiverr. They have an incredibly detailed visual branding design process that uses archetyping and attributes in addition to concepts and colors.
She wanted to know if the messaging needed to change completely to add in some of the additional benefits of working with Logo Happy, namely that you don't just get a logo when you work with them — you get a complete visual brand book, including a brand personality overview and detailed logo usage guidelines.
To answer the question, does the whole of the messaging need to change? Only if the overall problem they're solving has changed.
Visitors still find them because they need a logo. Because what they created themselves in Canva wasn't cutting it. Because their $25 Fiverr hot mess just didn't capture their business's vibe. Because they have no idea where to start and know they need a pro to help.
Start with the root problem, then use empathy and authority to draw them into your solution.
Don't throw the baby out with the bathwater! Actually, leave the baby right there and add some delightful essential oils to keep that baby happy in the bath.
%FIRSTNAME%! Bring your baby, your bathwater, and all your marketing questions to next week's office hours, won't you?
We meet again at 11 a.m. Central on Wednesday, Jan. 26.
I'd love to see you — yes, you!
Paige
P.S. I'm hanging out a lot more on LinkedIn these days. Not getting enough of me in your inbox? Find me there.
P.P.S. If you're lucky, you may catch a glimpse of Rosemary, this 9-month-old offspring of Satan himself.
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