Archive • Words Matter • Buttondown

Santa! I know him!

October 17, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.cw: references to Christmas, Christmas...

October 11, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.Years ago, my mom looked at me and...

Brands behaving badly

October 4, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.Some of my best-performing LinkedIn...

Insurance + voice

September 27, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.I wanna talk to you about an...

September 20, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.The humble Allen wrench.If you've ever...

Marketing the Queen.

September 13, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.A friend forwarded me a request...

Gnocchi in Paris

September 6, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.A lot of restaurants serve...

Cinderella stories

August 30, 2022

Forward this to somebody you like! | Got this from someone you like? Subscribe.Email issues? Read this in your browser.We all love a Cinderella story,...

Doinking out of the spelling bee

August 23, 2022

Preview My sister and ME.Agh!I made a last-minute edit to last week’s email and ended up writing "my sister and I" instead of "my sister and me."Did you...

August 16, 2022

Preview My college application essay was about pot roast.I've always loved food (and love to write about it), but the essay wasn't about that.There was a pot...

August 11, 2022

Preview While we were on vacation, the ants marched in. 🐜🐜🐜🐜🐜🐜I don't know where they came from. Outside? Some alternate dimension accessed in a gap between...

Hi, %FIRSTNAME%.Today is the federal holiday commemorating Juneteenth here in the United States. Banks, government offices, and many businesses are...

HFNP S1E1 follow-up: consent in marketing

Preview I plan to send occasional insights that stem from our discussions on Hello [FIRST NAME]: A Marketing Podcast for Thinking, Feeling Humans. I hope...

HFNP S1E1 follow-up: consent in marketing

Preview I plan to send occasional insights that stem from our discussions on Hello [FIRST NAME]: A Marketing Podcast for Thinking, Feeling Humans. I hope...

Hello [FIRST NAME]

Preview Hello [FIRST NAME].How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten at [COMPANY NAME],...

4/11: Last office hours

We're almost two weeks into the second quarter of 2022. (I'm told time passes more quickly the older you get, and as I approach my 39th birthday tomorrow, I...

Real talk, %FIRSTNAME%: How often are you actively looking at your website's Google Analytics?Realer talk: How often are you doing anything about what you...

Sorry to personal blog folks

Preview Oh hi, %FIRSTNAME%.You got an email from me this morning! About lessons I learned when hiring a contractor to remodel our bathroom. (Oy, what a...

Podcast announcement

Pure self-promotion below, %FIRSTNAME% ⬇️Last week, I was featured on Episode #37 of the Marketing Made Simple podcast, powered by StoryBrand!And I wasn't...

February 21, 2022

Preview Public service announcement, %FIRSTNAME%:Just because you can send an email doesn't mean you should. 🚫Today is Presidents Day. It's a fake birthday...

Office hours 2/9

February 7, 2022

Preview Lead generators have been a big topic of conversation among StoryBrand Guides on LinkedIn lately, particularly around the misconception that they're...

Office hours 1/26

January 20, 2022

Preview "Do we need to completely change our messaging to add some points about some of the other benefits of hiring us?"That's one of the questions we...

Office hours start 1/12

January 7, 2022

Preview What's got you stuck, %FIRSTNAME%?Well, let's get you unstuck.My regular office hours start at 11 a.m. CST on Wednesday, Jan. 12 — and you're...