I released Orchard on February 25, 2022, one day after Russia invaded Ukraine. It felt really crummy to slip my self-promotion into all the yellow and blue.

The horrors have only escalated since then, and it’s still art o’clock. So after I scroll my news apps and take a shot of depravity straight to the eyeballs, I open are.na and keep adding little pictures to my moodboard.

Divesting from platforms that use AI and algorithms is so joyful and liberating. I’m slowly de-Googling (it’s going to take a while) and spending more time in fun and inspiring places on the internet. Are.na is a wonderful alternative to Pinterest because it doesn’t try to sell you things every 5 seconds.

This particular moodboard is for my upcoming album. I’ve been working on it for over a year, because I work slowly (Capricorn stellium). Now I’m at the stage of “world-building”, which is a slick marketing term for the really important and exciting process of contextualizing your album.

You know when you take a shower before you get in the pool and then you get in the water and you’re already wet so it’s really different than getting in dry? And how after the shower, being on dry land is actually uncomfortable because you’re a little chilly and it’s just a dissonant state to where you’re at? That’s how I’m thinking about world building for this record.

The visuals/marketing will be the shower, and the album is the pool. Once you’re in the shower, you are so ready for the pool. You just want to get in there, and you don’t really want to get out.

So what’s the world of this album like? It’s oozy, biological, futuristic yet pastoral, solar, adorned in organics. So earthen it’s alien.

I can’t wait to tell you more about it.

UPCOMING THINGS!!!

I’m playing a show on May 8 at the Lunenburg Opera House, opening for my dear babe Mo Kenney. TICKETS HERE.

I can’t wait to go back to Lunenburg! Folk Harbour puts on so much incredible programming- check out their whole lineup for Weekends at the Opera House here.

xoxo