The One-Woman Dev Team Diaries logo

The One-Woman Dev Team Diaries

Subscribe
Archives
August 11, 2025

The One-Woman Dev Team Diaries #204

A drop in productivity, rising costs, a fitness challenge with a reading twist, venturing into YouTube, and a summer-themed readathon. ☀️ 📚

Poor Productivity

After my workation in Paris, I came back raring to go and ready to keep knocking developments out left, right, and centre…

…and well…

👀

…that didn’t happen. 😔

A combination of having to catch up on a few things, both life- and work-related, some pre-arranged social commitments dotted about, and just generally feeling sleepy while I experimented with an earlier caffeine cutoff (as it’s starting to dawn on me that opposed to caffeine not really having an effect on me, it just metabolises in my body a lot later than I realised..and would prefer), I just didn’t get a lot done on the product. 😭

I didn’t even touch the new Favorites feature…

Favorites page showing one saved book. At the top, teal “Favorites” heading with grey italic text noting upcoming features. A search bar sits below. The single listed book is To Kill a Mockingbird by Harper Lee, with a vintage-style cover featuring an orange background, black tree silhouette, and pale green bottom section. A gold star icon marks it as a favorite. Details include page count, publication year, and a 4.5-star rating. Genre and tone tags appear in teal, pink, and red rounded rectangles, such as “fiction,” “classics,” “historical,” “dark,” “emotional,” “reflective,” and “slow-paced.” A dropdown menu shows the status “read,” with grey “mark as owned” and “buy” buttons to the right. There is a black outline pin icon top left.
Actually, that’s a lie. I figured out a pin icon. (See top left.)

Still, I did fix a bunch of bugs that were causing pages to crash, made a speed improvement on reading challenges, and delivered a user experience improvement to Similar Books.

And my most productive day was the one I spent co-working in Brighton with my friend, Andy.

So do I just need to be going on work trips every week then? 😅

Rising Costs…

As we continue to grow (and sometimes over-provision on our resources, especially while we iron out our performance issues) our costs grow too.

In my “Getting To Two Million Users As A One-Woman Dev-Team” talk, I mention the importance of always keeping costs low, especially as a bootstrapped business.

But I also say: “There’s only so far you can go with keeping costs low. At some point, you have to…make money…”.

The StoryGraph Plus subscription page showing a price of $4.99 per month in USD with a dropdown to change currency and billing frequency. Text notes that switching to annual billing gives two months free. A teal “BUY PLUS” button and a smaller “Gift Plus” option appear below. The first feature listed is “Invest in a Goodreads alternative not owned by Amazon,” with supporting text about staying independent, ad-free, and continually improving. The second feature is “Custom Charts,” describing the ability to create personalized pie and bar charts with customizable colors, labels, and data from custom tags or book length ranges.

Looking at our rising costs, which can push some months into the red, has made me realise that I need to dedicate more time each week to the development of the Plus and Giveaways offerings, as well as optimise conversions.

If anybody has any general tips on this kind of stuff — optimising conversions, that is — please send them my way! 🙏🏾

Heels + Dumbbells

I was tagged in this fitness/mobility challenge and I had to give it a go, complete with a Nadia-esque twist of course, inspired by other variations I’d seen.

Nadia wearing a sleeveless black sports dress and nude high heels balances with one foot across two dumbbells, with her legs crossed. She holds a book open in one hand and a small dumbbell in the other, looking forward with a serious expression. She wears dark sunglasses, and her hair is styled in long braids. The gym floor beneath her is a speckled black surface, and the background shows dark wall panels with warm lighting.
It’s a video!

I’m so pleased with the final outcome because it was incredibly hard and there was a point when I thought I wasn’t gonna be able to realise my vision. 😅

YouTube

After a random conversation with a mutual friend, one of my besties, Jacinda Tayler, has decided that I absolutely must start a YouTube channel.

And she’s going to manage the whole thing! (Good, because I ain’t got the time! 😮‍💨)

YouTube channel page for "Nadia Odunayo" with 21 subscribers. The banner features the name "NADIA ODUNAYO" with the tagline "TECH. BOOKS. FITNESS. MOTIVATION." The banner collage includes five images: Nadia balancing on dumbbells while reading a book and holding a weight, Nadia speaking at a podium in a red skirt and white top, Nadia smiling in a yellow dress, Nadia speaking at another podium, and Nadia mid-dance in a black top and red shorts. The profile picture shows Nadia smiling and looking to the side while wearing a white top. The bio reads: "I'm Nadia — founder, one-woman dev team, and someone who's not great at sitting still." There are links to nadiaodunayo.com and more. Buttons for "Customise channel" and "Manage videos" are visible.
She’s already sorted a fancy new banner and channel description!

So..if video content/YouTube is your thing, please do subscribe!

There’s going to be a whole range on there, showcasing all facets of my life, but I think we’re going to start with an AMA-style interview. ✨

(Also, if you need a freelance, remote social media or marketing manager — or if you’re based in London and need dog-sitting — Jacinda is definitely your gal!)

Live Founder Q&A

Rob and I did another Founder Q&A live on Instagram.

plit-screen video call featuring Nadia and her co-founder, Rob. The top half shows Nadia smiling, with long highlighted hair, wearing a black sleeveless top and pearl drop earrings, seated in front of a bookshelf filled with stacked books. The bottom half shows Rob smiling, with a short beard, wearing glasses, a red baseball cap, and a black T-shirt, against a plain white wall.

You can check out the recording if you wanna know what we’re most excited to see in the product this year, what our current favourite book of 2025 is, what we think is the most underutilised feature in the app, and more!

A Summer Readathon

My readathon-organising friend was back with the summer edition yesterday.

A beautifully arranged table set up for a creative gathering or craft session, with woven placemats, jars of markers, washi tape, thread, sunflowers in vases, and decorative lemons.

A coffee table covered in bowls of fresh fruit, granola, yogurt, nuts, and drinks, with people serving themselves.

We made bookmarks, enjoyed summery snacks, took part in a mystery book swap, and had a delicious quiet two-hour reading session.

A book ("This Is How You Lose the Time War" by Amal El-Mohtar & Max Gladstone) with two handmade bookmarks, one with colorful handwritten text describing a romance trope.
I got This Is How You Lose the Time War — a book I’ve wanted to read for years — in the swap! 🙌🏾

I’m already excited for her spooky Halloween edition.

What I'm reading

I’m reading this classic on Watergate — All The President’s Men by Carl Bernstein and Bob Woodward — and for extra fun I’m buddy reading it with a friend!

A StoryGraph book pane for All the President’s Men showing progress at 73%, tagged with nonfiction/history/politics, currently reading since July 25, 2025.
It’s great, but so many names and roles to keep track of! 😩

Have a great week,

Nadia

Read more:

  • The One-Woman Dev Team Diaries #203

    A week coding away in France, a friend's wedding, and lamenting at how long everything takes in the world of software! 😩

  • The One-Woman Dev Team Diaries #194

    Struggles with our new barcode scanner, another media appearance, a new work strategy, and a mystery book swap!

Don't miss what's next. Subscribe to The One-Woman Dev Team Diaries:
Bluesky Threads X Bookshop.org LinkedIn Instagram Personal Website
Powered by Buttondown, the easiest way to start and grow your newsletter.