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December 2, 2024

The One-Woman Dev Team Diaries #186

Missing newsletter replies, record-breaking traffic, StoryGraph in the news, and a gift idea for book lovers!

No Reply

Me: “Mum, you haven’t replied to my last few newsletters. Now, I know you’ve been travelling, but that hasn’t stopped you before. You’ve replied to every single one up until recently.”

Mum: “What?! I have been replying! You’re the one who’s not been responding to me!”

Me: …

For the last five issues, I have thought that my responses have been a little on the quiet side, especially given me writing about the Apple feature and our TikTok spike, but I have been receiving texts from friends about these things so I knew that my emails were being delivered.

And it’s not like I’m often inundated with replies. Most issues it’s just two or three. Always at least one from my mum though…

Then I had the sinking realisation that I didn’t think I’d received a single email reply since I'd toggled a setting on Replies in the Buttondown dashboard.

When I first moved over, I didn’t like the default where replies went to an automated email address and were forwarded on to me as email notifications all in one long thread.

I was told that turning off that setting would result in me receiving the replies as normal direct emails…not in me not receiving anything at all! 😱

Anyway, I’ve since discovered the obscure place where all of my replies have been hiding and have gone back and replied to everyone!

If you’ve sent me an email in response to #181 onwards and are yet to hear from me, please re-send your message! 🙏🏾

Record-Breaking Days

Last time I wrote about us going viral on TikTok.

Since then…

Screenshot of a text from my co-founder Rob Frelow with an image showing a stats dashboard. The stats read:
19th November

And then, the day after that…

Stats dashboard screenshot: Unique Visitors: 967k, up 180%; Total Visits: 1M, up 141%; Total Pageviews: 3.2M up 12%.
20th November

While we’ve still got a lot more to do on the performance side of things, Rob figured out a bunch of stuff which meant that the app’s speed wasn’t any slower than during what had historically been normal traffic!

Screenshot comparing 20 Nov 2024 stats with a week prior: 967k unique visitors vs 345k; 1M visits vs 437k.
Nov 20th compared to the week before

Screenshot comparing Nov 20th stats with exactly a year earlier: 967k unique visitors vs 176k on Nov 20 2023, and 1M total visits vs 227k.
Nov 20th compared to a year earlier

Read All About It

A couple news outlets reached out as they were reporting on our uptick in sign-ups.

CBC News was one, though the article had already been published before I had a chance to reply to the email asking me for a comment! (I responded a couple hours after I saw the reporter’s email, but that had been sent just before I went offline for the evening!)

Screenshot of the top of the CBC News Article, with the headline: Why some book fans are leaving Amazon-owned Goodreads in wake of the US election. The header image shows the app icons of Goodreads and StoryGraph side-by-side on a purple background.

I know this newsletter is public, and I never say anything that I wouldn’t be comfortable seeing posted elsewhere, but it was still a surprise to have contents of the last issue being used as a whole section in Stechyson’s piece. I definitely appreciated my own words being used directly, and a link to the newsletter being included, especially in that context!

The other was HuffPost and I was able to have a lovely quick chat with Jillian Wilson over Zoom before she published her piece.

Screenshot of the title of the HuffPost article: Bye, Bezos: People are Leaving Amazon's Goodreads For A New Book-Reading App. The header image shows the Goodreads logo being erased by a pencil eraser.

I love the way she wrapped up the story:

Indeed, Odunayo confirmed there are big changes coming as soon as January. “I feel like for the last few years, we’ve had the same main problems, and I just really don’t want to go into 2025 with the same key problems,” she said. “So I’m just trying to keep my game face on and focus on that.”  She’s also working on addressing a complaint heard on BookTok by creating more community in the app, like making it easier to find friends and build out your circles “without sacrificing the fact that StoryGraph can be a very private, quiet place.”  “The high-level message I want people to know is, we’re not done. We’re nowhere near done, and we’re going to keep working to improve this app for readers to make it the best reading app ever,” Odunayo said. “We know we’ve got a lot of work to do, and we’re excited to just keep doing the work.”

‘Tis The Gift-Giving Season

Not sure what to get the book lover in your life this holiday season?

StoryGraph Plus is a great idea! It’s the ultimate upgrade for readers who love data and want to elevate their reading experience.

And gifting Plus is fast and hassle-free—you don’t even need a StoryGraph account!

Screenshot of "Redeem your Plus Gift Subscription" page. To the left is a field to "Enter code" and then a white "Redeem" button. To the right is a collage of book covers.

And…since we’re speaking of the holiday season and gifts… 👀

…if you enjoy reading this newsletter and want to support me further, please consider taking out a monthly “Pay-What-You-Want” Supporter Subscription (min $5/month) to The One-Woman Dev Team Diaries. (There’s an annual option too!)

This newsletter will always be free but I’m considering starting a private Discord and/or providing some other content to my paid supporters, starting early 2025.

If you take out a subscription and have any ideas/preferences for extra content/community spaces, hit “Reply” and let me know! (I promise to respond! 😅)

Since Last Time…

Let me give you a status update on my three focal points during the last two weeks:

  • Performance

    Rob and I have been working on a way to improve the performance on our book list views and filtering. We’re currently populating a denormalised table for books and I hope to transition key parts of the app over to using that by the end of this week.

  • Implementing the new designs

    I’ve started implementing more of Yeji’s designs across the reading challenges — in which there are several components that will be reused across the app — and reviews, but I’ve not deployed anything yet. Covering a bunch of different user states across light mode and dark mode always takes longer that you think!

    Top of the new reviews page showing a book cover top left and top right, a heading reading "Reviews for" and then the book title and author. Aligned along the bottom of the cover is a star icon with the text "4.18 Average" and a checkbox stating "Only show reviews with written explanations".
    Lil’ teaser of the top of the new reviews page.

  • Improving the UX of the mobile apps

    We’re going to be introducing the use of native modals in the app in order to improve the user experience (UX) in a bunch of places, especially when working through a list. I’m starting with implementing this for reviews, and deploying a new version of the app, before applying the pattern in other places. I have versions kinda working across Android and iOS but some of the flows are rough and need fine-tuning.

    Screenshot of a modal coming up from the bottom of an Android screen with the screen behind it a list view of a user's read books. The implication is that the
    A lil’ teaser of the upcoming modal flow.

Three weeks to go!! 😮‍💨

What I'm reading

I've finished Anthony Horowitz’s Magpie Murders so if you want to talk about it, I’m all ears! (Or should I say ‘eyes’? Hit “Reply”! 😅)

Now I’m rereading Emily St. John Mandel’s Station Eleven, eight years on from when I first read it, and I’m loving it. It was a 4-star read for me back then, but it’s in 5-star territory at the moment! 👀

Screenshot from StoryGraph displaying

And, in a bid to catch up with my Pages Goal, I’ve been working through the Sapiens graphic novel adaptations!

Screenshot from StoryGraph showing

Have a delightful December and a great week,

Nadia

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