#98 - Climbing Conversion

#98

                            July 19, 2021

                #98 - Climbing Conversion

                        Making it more obvious we have a Plus plan, passing a quarter of a million users, a cool media mention, and upcoming features.

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#98 | 19 July 2021

Climbing Conversion

One of the things we've been focusing on, in a bid to build a profitable, sustainable business, is increasing the uptake of our Plus plan.

From user research, we learnt that there were many cases of people not being aware of the options available to them. This ranged from not knowing there was an option to pay upfront for a whole year to having no clue there was even a paid plan to begin with.

So far, the changes we've made have been simple, including slightly improved copy on the Plus marketing page, signposting that switching to annual billing gets you two months free, and an email that goes out informing you that your trial has recently expired...

We now also have a banner that shows up for anyone who hasn't at least taken out a free trial before.

And it seems these changes are doing something right!

The number of users on a free trial has increased by 33% in the five days since the banner went live, and our conversion rates are currently at 32% for the last 30 days and 18% for all time!

Hopefully this keeps up as more and more people's trials come to an end! 🤞🏾

Since last time...

We passed a quarter of a million users! 🎉

It's wild to think that that many people around the world have at some point decided to invest a little bit of their time to see just what this StoryGraph thing is all about.

It was also really cool to see us featured in a Washington Post piece about alternatives to Goodreads:

Wonder who that last line is referring to... 👀😁

Product-wise, we've spent a lot of time improving our Goodreads import. It already worked well in the vast majority of cases, but given it's such a key onboarding step, we wanted to improve the experience for as many people as possible.

Next two weeks

We've been soliciting feedback for one of our upcoming new features on Twitter:

I hope to have at least made some headway on this feature and pushed some updates to the stats section of the app by the next time you hear from me! 🤞🏾

What I'm reading right now

I'm looking forward to my first buddy read with my co-founder, Rob. I've wanted to read Ben Macintyre's The Spy and The Traitor for years!

Have a great week,

Nadia

P.S. Know somebody who's an avid reader or would enjoy following along with this journey? Please do forward this email to them! Thank you. :-)

Haven't tried The StoryGraph yet? Check it out today!

Love the app? Consider upgrading to our Plus plan!

Want to volunteer? Apply to be a Librarian!

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