Why do you use The StoryGraph every day?
That was the question I had the pleasure of asking seven customer interviewees last week in a bid to understand what healthy (hopefully!) habits we'd, inadvertently, cultivated amongst our most engaged users.
What was fascinating was how different each individual was, yet their usage of the product was almost identical.
They read every single day, and go into The StoryGraph to update their progress and then see how changes are reflected in the part of the product they are most obsessed with...
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Ahh, October 2020. That month where I managed to read 11 books while still doing all my work. As you can see, the trend did not continue... 😅
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The stats! Our most active users love the stats (and the reading challenges). 🤓
While recent product updates have enhanced daily reading tracking, we've not improved our stats dashboard for a while, despite having so many great ideas.
This is why I love customer interviews! They help you to figure out priorities when you've got a whole load of things to do and aren't sure where to begin. 😌
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Our Plus users (and team members, hi Abbie!) have wonderful ideas too!
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Since last time...
One of the things holding The StoryGraph back from realising its full potential is the look and feel of the product.
We have so many great features but sometimes our users struggle to find them or they put up with awkward flows to get things done.
I was hoping to be announcing an updated design in this issue, but it's been a slow, difficult, back-and-forth process getting to something I'm happy with and that I think people will love.
For one, choosing colours (and making sure they're accessible as well as pretty) is soo hard! 😩
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While blue is typically a safe colour, in terms of design, this shade can make the site feel rather dull. 😔
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Overnight, over 2000 people joined the site because of the video!
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In other news, we've noticed that, so far, about 7% of people are converting from the Plus free trial to being paying members (with 42% opting for an annual subscription).
Whether that percentage is great, good, or not so good at all is unclear right now, but it does mean we've gained 45 new subscribers recently!
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Next two weeks
For now I just need to focus on the redesign and get it done!
Here's a little teaser in terms of where we're headed, produced by my amazing friend (and co-founder Rob's wife!), Saron Yitbarek:
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Don't focus on the actual colours you're seeing here. They're rough imitations of the ones I'm actually using!
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What I'm reading right now
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Have a great week,
Nadia
P.S. Know somebody who's an avid reader or would enjoy following along with this journey? Please do forward this email to them! Thank you. :-)
Haven't tried The StoryGraph yet? Check it out today!
Love the site? Consider upgrading to our Plus plan!
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