Remember a few weeks back when we had the wild spike? 😅

When you have product/market fit, your active users keep going up over time because the product is resonating incredibly well with nearly everyone who crosses paths with it.

The fact that daily and weekly usage has tapered off could be down to many things including mismatched expectations or the product being exposed to the wrong audience.

This is not a problem. We're likely to keeping seeing this up and down trajectory until it's only up and up! By which point, a lot of those people who joined us in June, and haven't used the product since, will likely come back. 😌

In the meantime, the fact that we're plateauing at a level that is 9-10x higher than we were pre-spike is brilliant validation. 😎