We've been spotting something fun happening over the last few months: customers investing a lot of time and energy into pitching the product to their friends and communities, without us knowing it's going to happen.

Here are a couple of recent examples:

First up, Fuzz and Lauren of the @fuzzlozreads Instagram account.

Lauren was one of the first-ever Editors and roped her fiancé into using the site — now they both can't get enough. 😍
 

Spot the "TSG Stats" label? They created a bookmark of all the times they've shared screenshots
of their StoryGraph stats on Instagram. 🤓

They do an occasional Instagram Live show where they each choose a book for the other to read and talk about what they think they're going to make of the book their partner has selected for them.

A month ago, I decided to watch their last show back and was stunned to discover that they'd spent over 20 minutes out of 30 demoing The StoryGraph, singing its praises, and responding to viewer questions. 🤩

A more recent example: @jennastopreading only started using the site a week ago but loved it so much that she felt compelled to make us the subject of her latest blog post:
 

Click the image above to see what Jenna had to say!

The fact that this stuff is happening organically fills me with even more optimism about the product's future. 😊