Last week
What. A. Week!
Remember how I said we were going to start pushing out the site more?
I started by responding to everybody who had interacted with the tweet I shared in newsletter #50.
The reception was pretty good — overall, people were excited by the idea and had generally positive feedback.
But the site wasn't sticking.
Then, one night, middle of the week, about to fall asleep, I had a revelation: what's different and special about the site is hidden away!
People would go hit the landing page for the first time and see this:
The filter menu can be a lot to take in off the bat.
I felt compelled to address this straight away. I couldn't bear the thought of one more user going on and not grasping why the site needed to exist. 😩
One phone call to Rob and one all-nighter (very uncharacteristic of me, I assure you!) later, people landing on the home page for the first time would see:
Since then, we've done no further promotion, but it looks like the site is resonating more:
Let's hope that line keeps going up and to the right. 🤞🏾 |
