"What's a 'super soft launch'?", I hear you ask...

Well...it's where it's approaching the early hours of the morning, and you do want to get some sleep, but the people are waiting and you want to get something out for them...so you adapt the task list on the fly, such that the feature is fully functional bar a few final special touches, and then you announce it to several hundred people via the relevant roadmap post and in the middle of an Instagram Story such that only those who watched a decent amount of it would know of the announcement... 🤭

Then you go and get a few hours of sleep — I know, I know, I get a full night most nights, don't y'all worry — and wake up to find that 50 book clubs have already been created, with some people scheduling meetings up to a couple months out. 🥹
 

Well...the official launch of book clubs hopefully! There are a couple extra special touches we'll be adding: A Book Club Question Bank and book club reads suggested by StoryGraph based on the books the group typically chooses!

Journeying back to Ken Follett's fictional setting of Kingsbridge with World Without End. This book is HUGE so I really want to finish it before I fly to the States in a month for a conference as I don't want to lug it there or have to pause for a week. 😅

Have a great week,

Nadia

P.S. Know somebody who's an avid reader or would enjoy following along with this journey? Please do forward this email to them! Thank you. :-)
 

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