However, our customer research has shown that the extra features offered are not the number one reason people subscribe.
They mainly do so in order to support this tiny, independent, non-Amazon alternative to Goodreads. Along the way, they may fall in love with a Plus feature or two, but the features are, on the whole, nice-to-haves.
So, as part of taking our business and product to the next level, we started to think: is there a way to reposition and tweak Plus such that in addition to subscribers knowing that they're supporting a small, bootstrapped company, they also regard the entire feature set as compelling and valuable?
We think there is indeed a way and we're excited to explore it with current (and future!) Plus users. 😁
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