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As a new company, it's vital that our product is incredibly intuitive. There should be minimal cases of people struggling to find or do something.
When there's a problem, we need to hear about it and fix it. The more we hear about a particular pain point, the higher up the priority list it goes.
Given the product is constantly changing, time is better spent chipping away at the repeated problems than keeping a Help section up to date.
This isn't to say that we won't eventually have a handful of fun, onboarding tooltips around the app, but any more documentation than that and the product just isn't good enough in my book!
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