Consulting and Partying in 1999

2024-04-15


Hey friends,

Hope you managed to catch the eclipse last week without burning holes in your retinas. 🌞😎 Now that we're through with that phenomena, prepare yourself for the next (but perhaps less spectacular) one: the double-brood emergence.


Thinking Too Hard

I am reminded this week that while technology is neat, in the web industry we are still first and foremost consultants to our client's businesses. Sometimes, (...almost always?) the business needs of the client create less-than-ideal technology situations. In those situations I recommend:

  1. Make your best recommendation... They hired you FOR your expertise. Provide solid reasoning why this could be the best choice.
  2. But listen carefully to your client's reasoning for needing it this way... Occasionally, it's something you can help them move past, and if they're open to your recommendation — problem solved! Good job, you! Sometimes there are obstacles in the way that have nothing to do with the tech. It could be a staffing issues, a budget issue, or other obstacles that you have no visibility into.
  3. Remember it's ultimately their money, their business, their call. If you've made your recommendation and it cannot overcome their business obstacles, then you are obligated as a consultant to help them find the best way through.

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