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March 24, 2025

Scratching my own itch

Building a tool to simplify hashtag management and photo scheduling for photographers!

Hello, regular readers, and welcome to the new ones!

This is Luis, with the latest issue of my newsletter. I write this newsletter to share my passion for photography, cities, and technology, along with interesting links I find over the week(s). This newsletter will be (as long as possible) free, but if you like to support it feel free to become a paid subscriber (pay what you want), or buy one of my photos.

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On today’s issue: What I have been up to in the last weeks. This post comes accompanied by some of my recent photos too. Enjoy!

They say that developers are lazy people. Indeed we are. We try to look for ways to facilitate our life, to reduce some extra clicks or remove some frictions from our day-to-day. And that’s exactly what I’ve been doing lately.

Photography of the full moon
Full moon. Texel, The Netherlands. 2025.

As I started sharing more of my photography work I started noticing some patterns and frictions, specially on adding hashtags to my posts. One can ask, what’s the issue with it? It’s tedious. Having to remember which hashtags to use, selecting the appropriate ones, and making sure that there are no typos can be time consuming and boring. Of course, there’s the good old method of having a note and copy-paste from it. But still is tedious.

A person riding a bicycle with a bottle of wine.
Spring arrived to Amsterdam. Amsterdam, The Netherlands. 2025

So, I decided to look for tools to facilitate my life. And there are a bunch of tools, most of them targeting marketing professionals, social media teams in companies, and so on. But there are close to none options for hobby photographers, independent professionals, or photography enthusiasts. The solution: build my own tool. I’m sure I’m not the only one with the same inconvenience, and I hope that what I’m building will not only work for me, but for more fellow photographers.

A person walking a dog in the beach
A person walking a dog. Texel, The Netherlands. 2025

What am I building? At the moment is very simple: A tool to schedule, manage, and crosspost photographs between social media sites. This includes having pre-saved hashtags, groups of hashtags to be reused, and some analytics per post. I’m focusing on Instagram and Pixelfed.

Along the next weeks I’ll be sharing more behind the process of building the application. I will also share some invites to do alpha testing. Make sure to tag along! 😉

Thanks for reading!

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About this newsletter

I'm Luis Natera, a software developer, network scientist, and data/cities/tech nerd. I have an interdisciplinary trajectory (architecture -> sociocultural studies -> network science -> software development), you can read more about me and my career here.

This is a weekly newsletter about photography, cities, and software.

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Read more:

  • Back to the writing board

    Long time of silence comes to an end, plus walking and taking photos in Amsterdam.

  • Week in Review 2025-03-17

    Busy week at work. Weekend out of town, and a St. Patricks special: photos from Ireland.

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