This Week in Coffee: Weber BIRD, WatchHouse Fundraising & 'Turkish' Coffee branding change
The Big Three
The Weber BIRD Lists On Website
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The BIRD is the latest beautiful, innovative and (inevitably) extortionate offering from Weber Workshops in the US. Claims about 'espresso style' are certainly misguided but the BIRD does solve the principal issue with a traditional French Press - the grounds sitting in the water for far longer than is intended.
In order to stop fine particles slipping past the mesh of a traditional French Press, the handle needs to be depressed far slowly than people expect. Then the brew needs to be immediately decanted to halt any further extraction occurring. However, rapid decanting can dislodge those fine particles again and mix them back into the brew. This means that it's extremely hard to get proper, repeatable extraction times and the BIRD solves this problem elegantly.
Plus it looks sexy and people will think your cool...
WatchHouse raises for £7.9m for UK/US expansion
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Whoever said you can't make money running a coffee shop has never spoken to WatchHouse founder Roland Horne.
WatchHouse has gone from strength to strength in 2023 with award-winning Baristas and superb London locations. This round of funding will be spent on 'rapid' expansion in the UK and their first NYC location on 5th Avenue.
Strauss replaces ‘Turkish coffee’ branding with patriotic slogans
Yet more evidence that nothing in life can escape the gravitational pull of current affairs and politics as Strauss adds Israeli Flags and pro-Israel slogans to their branding amid boycott fears.
Since the beginning of the most recent war in Gaza, there have been attempts in Israel to boycott Turkish goods over comments from the Turkish president.
It matters not that the ground coffee has almost nothing to do with the country of Turkey (including ownership and provenance) but understandable the company felt it had to head off any criticism.
Other news :
SCA Begins Accepting Nominations for 2024 Sustainability Awards via SCA
China's new thirst for coffee spurs cut-throat cafe competition via Market Screener
Compose Coffee signs advertising deal with K-pop star Kim Taehyung via World Coffee Portal