This Week in Coffee; 31st of Jan '23
I'm in London this week but taking time to tour the great coffee establishments here and purchase more coffee than I can feasibly ever drink.
One thing I can find amazing about London compared to Milan, Munich and Berlin is the total lack of any coffee machine shops.
There's an almost total lack of stores where I can walk in and look over a prosumer machine - in a wealthy city of coffee lovers, I don't understand how this can be the case. Do you?
My thought for this week is the irony of coffee 'origination'. For most people it doesn't matter were the coffee beans come from, only that they come from somewhere.
There's no real preference for Kenya over Costa Rica, just that it must have an origin somewhere. This is in opposition to most other foods and beverage where the specific origin (e.g. Champagne) is essential to 'quality'.
Equipment
Industry
I'm all for new coffee start up companies and hardware is still always hard. But, do not be fooled by what you see on social media and this company is spending huge amounts of money to get the word out.
The Coffee Symposium is targeted at executives of coffee companies, not retailers or the public.