MINIMALISSIMO EDITED
This monthly edition of the Minimalissimo Newsletter is supported by aprile, the hanging chair
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
— Paul Rand
I’m going to take a break from writing about minimalism for a second to write about Minimalissimo itself. If you’re a long-term reader of the site you know how much we focused on the core topic of minimalism. We explored various niches, experimented with interviews, and created the "moods" post type to allow for more flexibility. The goal was—and still is—to showcase the finest examples of minimalism across all disciplines.
The reason why this focus is important is because the world, especially the digital one, is growing more and more distracted by the day. Websites that are uncompromisingly and obsessively focused on just one thing are rare these days. And it’s especially rare for those sites to still be run for passion and not for money.
Carl didn’t become rich by running Minimalissimo. And I’m making sure I’m not getting rich either. I’m saying this somewhat tongue in cheek but there’s some truth in that. Both Carl and I absolutely despise the current commercial web. I’ve been making websites for more than a decade at this point and I learned a thing or two about the web.
I know, for example, that interrupting your browsing experience with a full-screen modal prompting you to sign up for this newsletter would increase the number of people in this list by probably a factor of 10. I’d also hate myself for doing that. Which is why this newsletter is barely promoted on the site.
I also know that we waited almost 3 years before deciding to add a very simple, very subtle popup in the bottom right corner to promote the most recent book, in an attempt to sell the remaining copies left in stock. The reason why we waited almost 3 years is because we fucking hate this type of promotion. We still believe that great work doesn’t need promotion and it’s its quality that should do the talk.
I know that’s probably naïve. Still, that’s how we always wanted to run the site and it’s how I’ll keep running it.
Side note: as I said, there are still copies left of the book. It was a limited run and it’s not going to be printed again so if you want a copy you should get one now. You can use the code SELECTION25 to get 25% off.
SELECTION25I love running this site. I love taking care of it. I loved coding it and I love adding small things here and there. I have plenty of ideas for the site but I’m constantly facing this dilemma of not wanting to mess with your experience. Because the site is here for you. It’s not a commercial product, it’s a passion project.
Is it possible to make it generate some money without sacrificing and compromising its integrity and purity? Hard for me to say. But I’d love to hear what’s your opinion so if you have ideas you want to share with me please, reach out at manu@minimalissimo.com
Highlights
Villa M by Matteo Foresti
Leica M Reimagined by Wencheng Zhang
13 Laser Clinic by Temp project
Mirror Lounge Chair by Project 213A
This monthly edition of the Minimalissimo newsletter was supported by aprile, the hanging chair
inspired by spring days and designed by Matteo Modica, aprile is a simple suspended chair that oozes elegance—a floating seat, shaped after spring petals, swinging gently. designed and handcrafted in Italy with artisanal love.
whether you're looking for visual inspiration or design insights, you can visit our gallery to discover the very best of minimalism in art and design.
minimalissimo.com