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September 25, 2024

last class till 2025

The Edward Hopper painting Automat, which shows a woman in a 1920s-style yellow cloche hat and green coat sitting alone at a table in a cafe drinking from a cup. The large window shows only darkness on the outside, along with the reflections of rows of overhead lights. The general feeling is of melancholy and possibly loneliness. Amazingly, this is how I've chosen to market my business.
For too long, melancholy and yearning have gone underrepresented in improv class marketing

Hi friends,

About a year ago a big freelance project fell through and I decided to go ahead and try something I’d always talked about, which was to start my own classes instead of teaching at a theater or school. I had no idea how to do this (and still don’t), but amazingly it seems to have worked, and this upcoming session of Improv for Introverts will be Mercury Improv’s eighth class of the year, which blows my mind.

So I want to sincerely thank you for being interested in what I do, for taking my classes, and for telling other people about them. It all matters a lot and this would have literally been impossible (not to mention lonely, as depicted above) without your participation and support. I’m humbled and grateful that so many amazing people are part of this.

Okay, back to marketing: the last class of 2024 will be another red-hot iteration of Improv for Introverts, starting October 16th. This is also the last chance to take it at the limited-time introductory rate of $180. (You thought that was just a marketing gimmick? You thought it would always stay the same price? I don’t play that way.)

As always, word of mouth is the best advertising I can get, so if you mention Improv for Introverts to even one person, that’s enormously helpful.

Thanks for everything,
John


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