Dear recipient 

Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media🔥 - made using TRNDSET. 

Everything is based on real-time data so you can stay ahead of the curve.

See what has been trending! 🔍

Lifestyle: Everyday vlogs 🎥✨
Driven by the classic sequence we all know: morning routines, errands, small interactions, small, personal moments that make the format feel “real”.

The content is built in chapters: GRWM, haul, shop-with-me, travel snippets, moving updates, parenting moments and more.
Quick cuts, captions, and on-camera narration guide viewers through the day, mixing cozy home visuals with out-and-about scenes.

Food: festive baking and budget friendly meals 🍰🛒✨
Content featuring step-by-step recipes (recipe tutorials, one-pot recipes, baking tutorials), grocery hauls, and family-friendly meal ideas, often anchored by familiar brands (TINE, Tilbords, Toro) and occasionally tied to sponsored campaigns (Ninja Creami, Hanskin).

Key drivers include: 15-minute dinners, budget meals under 50 NOK, holiday treats (pepperkaker, safranboller, karamellpudding), and cross-border shopping/price-talk between Norway and Sweden. Social formats emphasize engagement through giveaways, polls, save-for-later tutorials, and “What I Eat In A Day” style vlogs.

Beauty: Dewy Skin & Glowing Base ✨💄
Creators are doubling down on dewy, glowing skin across TikTok and Instagram, with a heavy focus on setting sprays, luminizers and multitool base routines. Foundation, concealer, bronzer and blush are layered to create that seamless, radiant finish — often blending skincare and makeup into one routine.

Across dozens of posts, we see creators spotlighting their go-to base products in GRWMs, BTS clips and lifestyle vlogs, showcasing everything from lightweight skin tints to full-coverage foundations, brightening concealers and glow-boosting skincare.

Pop culture: Stranger Things theories 🎬🧠👀
TikTok is currently turning our feed upside down in a spin of theories. Strangers Things have arrived with 59.6m views in its first five days on Netflix. Get in the mood, listen to the Stranger Things playlist here.

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