Dear recipient 

Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media🔥 - made using TRNDSET. 

Everything is based on real-time data so you can stay ahead of the curve.

See what has been trending! 🔍

Beauty 💄: The best performing brand in the last 7 days is Maybelline.

The brand is mostly featured in GRWM, vlog, and restock formats. The top products displayed are reviews of their Christmas Calendar, Light Stick and Brow Pencil. Contrary to traditional Christmas calendars, Maybelline’s contains 31 boxes 🎁

Within the last 7 days, content featuring Maybelline generated 138K engagements and 1.2M impressions, with a platform distribution of 82% on TikTok and 18% on Instagram.

Fashion 🧥: It’s getting colder so the most trending products within fashion this week are coats and jackets.

Here are the most posted styles:

🧊 Puffer jackets
🐑 (Faux) fur coats
🧥 Classic tailored jackets

Want to see more about the trend?

We’ve gathered a collection of ideas, creators, posts, and insights — your weekly moodboard of inspiration 👇
🔗 See Collection

PS: You can share the collection with anyone who has the link.

Home Interior 🕯️: The most trending products within the home interior community this week are lights. From Christmas lights and candles to new lamps for cozy indoor spaces.The trend has generated 32.4K engagements and 306K impressions within our community, with a platform distribution of 85% TikTok and 15% Instagram.

Health 🍵Matcha me this, matcha me that - matcha is everywhere. It’s the most trending product within health this week, featured in content ranging from “5 healthy habits to stay consistent” to “Slow Sunday” self-care routines. As such matcha is this week’s ultimate health accessory 💚

Lifestyle – Christmas 🎄: We’re gearing up for homemade Elf on the Shelf shenanigans and non-commercial Christmas calendars full of everyday December magic. Creators are sharing how they make small moments special; from elf letters and daily coloring books to DIY chocolate calendars 🍫Be inspired by Celina Düwel, who shows how to make your own:🎬 Watch here

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