Dear recipient 

Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media 🔥 - made using TRNDSET. 

Everything is based on real-time data so you can stay ahead of the curve.

See what has been trending! 🔍

Travel: Snow Scenes ❄️
The magic of snow has touched the Nordics, gently breadcrumbing us into early holidays by wrapping everything in a soft, nostalgic winter glow. With 1.5K posts from 1.2K creators generating 3.8M engagements and 19.7M impressions across Instagram and TikTok in the last 7 days. Creators are capturing the first snowfalls, frosty mornings and cozy indoor activities — the not-so-subtle signals that winter has arrived.

If you work in travel: Here are some winter-magic destinations creators are looking at: Lapland • Svalbard/Longyearbyen • Rovaniemi • Lofoten • Northern Norway • Copenhagen • Gothenburg • Colmar • New York ✨

Beauty 💄✨
This week, creators are keeping it simple and season-ready with three essentials: lip balm, lipstick and highlighter. Hydrated lips, a pop of colour and a soft winter glow are the preferred GRWMs and makeup routines across feeds this week. The focus is on easy, everyday beauty that still feels polished with quick touch-ups, dewy finishes and products that work in the cold. Perfect timing, as winter dryness and holiday looks.

Health 🌤️
Vitamin D and winter wellness are a conversation within the health community right now. Creators highlight D3, D3+K2, magnesium, zinc, omega-3 and multivitamins in morning routines. Formats such as “What I take in a day” and product demos are doing well. This type of content also brings out debates around sunlight vs. supplements. Overall, the trend taps into seasonal vulnerability, self-care and a wish for practical, easy-to-adopt wellness habits during winter. If you, as a brand, have any tips and tricks — please don’t gatekeep ✨

Fashion 🛏️✨
Cozy pajama-core is quietly taking over feeds, wrapped in winter softness and early-holiday energy. Creators are leaning into pyjama sets, loungewear and robes as everyday looks filmed in bedrooms, slow mornings and candle-lit living rooms. Formats such as Hauls, unboxings and try-ons are performing well.

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