Trending Tuesday: No time to scroll? We’ve done it for you 🔎
Dear recipient
Welcome to Trending Tuesday, your weekly curated overview of what’s trending right now on social media 🔥 - Made using TRNDSET.
All based on real-time data so you can stay ahead of the curve 🚀
Here is what has been trending last week 👀 ➡️
Home interior: Trending this week are tips, tricks, and ideas on how to clean, style, and organize an inspiring home. The “Before and After” format is especially connecting with followers.
Travel: “Outdoor Adventures and Travel Inspiration” was last week’s trending topic. Creators shared hikes, scenic landscapes, and breathtaking views from destinations like the Dolomites, Norway, and Patagonia. Top-performing hashtags: #hiking, #adventuretime, and #naturephotography - all reflect the community’s appetite for visually stunning content. Engagement is beginning to taper off as the holiday season ends.
Health: "Core Strength and Fitness Transformation" is the fastest-growing trend over the last week, with 8 million impressions and more than 500k engagements across platforms. Driving the trend are at-home workout programs and challenges. To tap into this, our algorithm suggests inviting followers to join challenges, creating relatable community engagement, and offering clear CTAs to boost motivation and connection.
Fashion: With 5.5M impressions and 167.4K engagements, "Casual Outfit Inspiration and Reviews" has been the standout format in fashion this week, with 65% of activity on Instagram and 35% on TikTok. Creators are driving engagement through try-on hauls, outfit inspiration posts, and playful styling challenges, blending personal style with affordable pieces from retail brands.
Beauty: Suggesting a cut back on high-end products, "Budget Friendly Makeup Reviews and Tips" is currently trending. Tutorials, unboxings, and product reviews are driving the most engagement, with 80% of activity on TikTok and 20% on Instagram. This week’s winning format is “Get Ready With Me,” as authentic recommendations strongly connect with followers.
Tech: Trending this week is "Competitive Gaming Highlights and Community Engagement," driven by high-energy esports moments and standout player performances. Content showcasing clutch plays and tournament highlights from games like CS2 is fueling engagement. Key drivers include fan edits, team rivalries, and iconic plays. The best-performing hashtags this week are #esports, #CS2, and #counterstrike. To tap into the momentum, use short-form edits of gameplay highlights or post reactions to key esports moments to connect with the thriving fanbase.
Food: "Netto" is this week’s trending brand, with activity almost equally split, 54% on TikTok and 46% on Instagram. Creators are sharing easy, budget-friendly recipes and healthy snack ideas. Winning formats focus on family-friendly cooking videos, quick dinner hacks, and interactive grocery deal highlights. The blend of convenience, vibrant visuals, and relatability is what drives the trend.
See you next Tuesday - hope you have a great week 🥳
Team TRNDSET
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